CASE STUDY: Contextual targeting of people watching any kind of Spider-Man content achieved an impressive sales increase in a Southeast Asia campaign. Mondelēz International aimed to increase brand ...
The campaign grew out of an insight that Chinese parents and the younger generation find it more and more difficult to spend quality time with the ones they love in today’s busy world. “Even when we ...
Reese’s x Oreo won Gold in Partnership or Collaboration and Bronze in Advertising at The Drum Awards for Marketing by proving that listening to fans can unlock commercial success. After more than a ...
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