For too long, governance has been reduced to the production of paperwork, compliance checklists and board reports. Many boards take comfort in approving strategies, signing off policies and publishing ...

Looking at objectives, as an industry we just need to do the basics well. Long-established marketing theory still holds true here. The biggest challenge in B2B is to ensure objectives are the right ...

Ask your team what matters most in business, and you will get a clear answer: outcomes, not outputs. We asked thousands of knowledge workers in the United States and Europe for their view on the ...