This content is provided by an external author without editing by Finextra. It expresses the views and opinions of the author. Companies can leverage Pendo Agent Analytics in two powerful ways: To ...

From probabilistic answers to off-site signals, AI visibility works differently than SEO. These seven truths explain how and ...

Google officially launched Meridian, its open-source marketing mix model designed to help marketers allocate budgets more effectively in a dynamic digital landscape. After rigorous testing with ...

CMOs face pressure to link ad spend with business results, but legacy measurement tools lack trust. Leading firms use AI-powered solutions, combining Marketing Mix Models (MMMs), incrementality ...

Everyone has been proclaiming video as the crown jewel of marketing for more than a decade now, and its power only seems to increase with time. A whopping 91% of businesses used video as a marketing ...