This content is provided by an external author without editing by Finextra. It expresses the views and opinions of the author. Companies can leverage Pendo Agent Analytics in two powerful ways: To ...

Several months after announcing a slew of partnerships to position itself as a privacy-first company, PurpleLab has unveiled a new measurement tool for marketers.

CU Anschutz Develops First Validated Tool to Measure Performance in Bone-Anchored Prosthesis Users after Amputation Provided by PR Newswire May 29, 2025, 12:46:00 PM CU Anschutz Develops First ...

CMOs face pressure to link ad spend with business results, but legacy measurement tools lack trust. Leading firms use AI-powered solutions, combining Marketing Mix Models (MMMs), incrementality ...

Imagine a simple numerical measure of user satisfaction with the performance of enterprise applications. It exists and it’s catching on. It’s called an Apdex score. Here’s why it is and what it is.

TikTok has launched a new tool to help advertisers better understand campaign performance and user insight. Attribution Analytics is a first-party measurement solution that analyzes the full customer ...

From probabilistic answers to off-site signals, AI visibility works differently than SEO. These seven truths explain how and ...

The integration of advanced microprocessors and sophisticated software has transformed these instruments. Modern magmeters ...