Adobe Premiere Pro is the go-to video editor for many, and it’s no wonder. It’s an extremely powerful utility with a massive community of users and developers that works both on Windows and Mac. Not ...

Forbes contributors publish independent expert analyses and insights. Technology journalist specializing in audio, computing and Apple Macs. Adobe announced generative AI tools within its video ...

Adobe is developing a video model for Firefly that, alongside some hopeful third-party integrations, will allow users to extend shots and add / remove objects. Adobe is developing a video model for ...

Learn how to color correct in Premiere Pro with a clear, step-by-step tutorial that takes the guesswork out of the process.

MIAMI BEACH, Fla.--(BUSINESS WIRE)--Today, at Adobe MAX – the world’s largest creativity conference – Adobe (Nasdaq: ADBE) announced beta availability of Premiere Pro’s first set of Firefly-powered ...

Adobe Premiere Pro and DaVinci Resolve Studio are two of the most popular and capable video editors I've tested, but which one should you use? I'm here to explain what's different and help you decide ...

One of OpenShot’s strongest technical advantages is its format support, thanks to its use of the FFmpeg library. You can ...

Editors will be able to modify or remove objects from film footage and extend scenes using Adobe’s Firefly video AI model; Adobe also plans to support OpenAI’s Sora. Adobe will bring its Firefly ...

If you've ever worked on a video project, you'll know that editing footage is time-consuming. Now, help is at hand -- Adobe is adding new generative artificial intelligence (AI) features to its ...

Creative software developer Adobe Inc. is rolling out three new generative artificial intelligence tools for Premiere Pro, the company’s video editing software, designed to assist video editors with ...

Up close with Adobe's showcase of Premiere Pro 25.5 at IBC2025: 90+ GPU-accelerated effects, Film Impact transitions, AI-powered audio tools, and a new multi-track iPhone app with Firefly integration.