With a plethora of choice of suppliers, more than ever before, customer service is becoming THE driving factor behind consumer loyalty. It is not just increased choice that is facilitating customer ...

Companies implement certain marketing strategies, whether they are adding to their product line or adding new distribution channels. When marketing managers implement marketing strategies on their own ...

While it may seem like a no-brainer, it’s important not to lose sight of the fact that communications should be carefully planned and thought out. As a marketer, it’s important to think about what ...

Being a proactive leader means building trust among team members and providing autonomy over projects; let them do what they excel at. Agility is championed in today’s business environment. Reactive ...