A first-of-its-kind study on AI's effectiveness has reportedly unveiled that people mistrust the tech for the wrong reasons while trusting it for tasks where it might mess up. The study also found ...

Mike Couch is a Managing Partner at Couch & Associates where he tackles marketing and technology challenges for brands around the world. At our martech agency, where I serve as CEO and managing ...

Artificial intelligence is disrupting professional workplaces with systems like ChatGPT and Gemini. A study found that people mistrust AI for the wrong reasons while trusting it for tasks where it ...

Nobody should be so short-sighted or so old-fashioned as to write off the power of being able to fill knowledge gaps on demand. Yet this phenomenon is often attributed to a growing critical thinking ...

Let me ask you something: Have you ever been absolutely stuck on a problem at work? I mean, the kind of stuck where you keep trying the same thing over and over, just hoping for a different result? It ...

What if the secret to standing out at work wasn’t about working harder or even faster, but about thinking differently? In a world where artificial intelligence is becoming as commonplace as email, ...

Align your KPIs, touch base with your team, synergise your deliverables and then roll all that nonsensical jargon in a ball and toss it in the bin before you meet Jonathan Bannister. In the city with ...

The harsh reality is that most tools and techniques used today to investigate organizational and programmatic failures, human performance deficiencies, equipment failures and accidents/incidents ...