A business portfolio is a company's set of investments, holdings, products, businesses and brands. A product portfolio is the product's mix of market segments. Marketing managers attempt to make a ...

Small businesses sometimes start out offering only one product or service. But as businesses grow, they typically expand their product offerings and tap into new markets. Portfolio analysis is a ...

Many business owners delay updating their product portfolios to give themselves time to address other crucial operational tasks. Giving your portfolio a makeover may seem optional, but failing to do ...