The Consumer Reports Archives,” a new exhibit at Duke University’s David M. Rubenstein Rare Book & Manuscript Library, ...

Happiness plays a central role in shaping how consumers interact with products. It influences satisfaction, repeat engagement ...

Discover how desire drives real-world decisions, long before liking does. Learn why consumers chase products they later ...

Before making a purchase, consumers want to know how products perform in real-life settings: A 2025 survey of Forbes Vetted readers found that 69% of respondents value firsthand testing. As the ...