As The Drum gears up for its Digital Trading Awards (DTA), created to reward the best programmatically-executed campaigns in the market, Graham Wylie, senior director, EMEA & APAC Marketing, AppNexus ...

Havas Group has announced the release of the Client Trading Solution (CTS), a programmatic solution offering clients visibility and control over their advertising campaigns. The platforms allows ...

As cryptocurrency markets mature, API-based trading has become the default interface for professional participants. Fintech ...

Sponsored content is created for and in partnership with an advertiser and produced by the Drum Studios team. In economics, one of the key requirements for an efficient market place is the ...

Programmatic trading is well on its way to dominating the digital ad space and momentum is building to transfer its benefits to TV, with the U.K. arguably leading the way. Barriers blocking the ...