Buyers loved the Firebird, but the car couldn't match Camaro's sales. What was worse for General Motors was that the Firebird and the Camaro couldn't match the Mustang, so it had to continue trying ...
Firebird production collapsed in 1972, not because customers were no longer interested in Pontiac's car but because of the UAW strike that impacted the operations at the Norwood, Ohio, assembly plant.