Teams need a metric that tracks more than just calendar days. The close quality score is an effective way to do just that.

Creative best practices rely on different and often contradictory metrics developed by Facebook, YouTube, and other digital platforms, but there is another way. CreativeX, an AI-powered technology ...

As Peter Drucker famously said: “If you can’t measure it, you can’t improve it.” These are words every digital marketer lives by. But this is only half true. You need to understand what is measured ...

Combining return on ad spend with quality score can help reveal which campaigns need attention and which are worthy of further investment. I've previously explained how return on ad spend (ROAS) can ...