Consumers don’t live in funnels. The journeys we take aren’t necessarily the intricate customer journeys designed and defined by marketers. Despite big data, it’s impossible to quantify the relevance ...

Relevance is a venture capital fund that invests principally in Series A and Series B health and wellness companies. Relevance Ventures is a venture capital fund that invests principally in Series A ...

A new thought paper has been released by WARC Advisory and entertainment platform TikTok. The power of connective media: Unlocking impact through personal and cultural relevance explores how brands ...

An industry never remains the same for too long. There will always be new trends or developments on the horizon, and if a brand doesn't evolve, it will soon be forgotten. However, there are ways to ...

Individuals may work closely with AI agents as they become increasingly prevalent in the workplace. According to a report by Boston Consulting Group, the market for AI agents is expected to grow at a ...

Relevance engineering could be a new profession, someone who can understand both the business and technical aspects of search relevance. Get a few search managers into a room and the topic of ...