YouTube is running an experiment asking some users to disable their ad blockers or pay for a premium subscription, or they will not be allowed to watch videos. As first spotted by a Reddit user this ...

YouTube is suddenly taking a harder stance against ad blockers, and it’ll cut viewers off after three videos if they’re unwilling to turn them off. YouTube is suddenly taking a harder stance against ...

The best part about one company revolutionizing video-sharing on the internet is that it gets the say in how awful that experience can be. After beginning to roll out a healthy nudge to turn off ad ...

Uh-oh. Do you use an ad blocker? You probably do. But if you also like to use YouTube, you may soon have to turn off that handy dandy ad skipper. YouTube is starting ...

YouTube recently took dramatic action against anyone visiting its site with an ad blocker running — after a few pieces of content, it'll simply stop serving you videos. If you want to get past the ...

Forbes contributors publish independent expert analyses and insights. Kate O’Flaherty is a cybersecurity and privacy journalist. Google’s YouTube is ramping up its crackdown on privacy-preserving ad ...

A YouTube spokesperson said that using ad blockers could lead to a "suboptimal viewing" experience. Some users have also reported delays if they aren't on Google ...