LONDON — Google is dropping plans to eliminate cookies from its Chrome web browser, making a sudden U-turn on four years of work to phase out a technology that helps businesses tracks users online.

Google has scrapped its plans to protect Chrome users from third-party cookies, four and a half years after it first promised to implement the privacy feature. The web browser remains the most popular ...

“Sociable” is the latest commentary on important social media developments and trends from industry expert Andrew Hutchinson of Social Media Today. Google’s moving to the next stage of its program to ...