Writing optimized blog posts for search engines and for people is a skill. And like any other skill, it can be improved by practice. Despite what many legal marketers think, it’s not a complicated ...

One of the best ways to do more with less is to repurpose content. That doesn’t mean simply copying and pasting copy into different platforms though. Here are some of our favorite ways to repurpose ...

Thanks for the awesome question, Syed! I get this a lot, especially when speaking at influencer and blogging conferences. The answer, in almost every case, is no. Do not use blog tags. There is likely ...

Do you want to ensure that your blog ranks as high as possible in online search results? Then you should make sure to devote some time to optimizing each post you create. An infographic (below) from ...

Changes at Google and Bing, along with the surge in popularity of OpenAI’s ChatGPT, means internet search is about to change in a big way. Until we know exactly what that looks like, the truth remains ...

Although quality content has always been crucial for ranking well on search engines, Google has redefined what “quality” means. It’s no longer about sprinkling in keywords or hitting a word count. In ...

Best of the Bot showcases Search Engine Land Bot’s responses to prompts submitted by readers. The language model is based on content from Search Engine Land layered on top of ChatGPT. The editors of ...

Got writer's block? Here are 25 ways to come up with creative, search engine optimized blog post ideas your audience will love. Thinking up unique blog post ideas can seem like a struggle, especially ...