Want to know how to make a logo? Our easy step-by-step guide explores why you need a good logo, and how to create one that honors your brand and engages your target market. You don’t need to be a ...

Opinions expressed by Entrepreneur contributors are their own. Do you realize just how important your company logo is? It appears on everything from your letterhead to your website, reaching customers ...

Graphic designer Paula Rupolo swapped the colors of competing brands’ logos. Blue Coke, anyone? Seeing a logo that’s been in your life for years all-of-a-sudden rendered in different colors can be as ...

The specific colors used in a company's logo have a significant impact on how that logo, and the brand as a whole, is viewed by consumers, research shows. The study revealed that blue logos invoked ...