In a dense market like the snack bar category, brands are challenged with distinguishing themselves through ingredients, nutrition, marketing and packaging. For Amanda Ament, CEO of Simple Bars, ...
To maintain longevity and customer loyalty in today’s fast-changing world, classic brands must strike a careful balance between embracing innovation and staying true to their roots. People become ...
In the early days of packaging, a box was simply a vessel designed for protection and delivery. But in this day and age of digital transformation, packaging has become a smart, interactive interface ...
Plastics manufacturers and processors now have access to smart packaging technology that promises to shift the tide of the industry's sustainability efforts. Radio-frequency identification (RFID) is a ...
FRANKLIN, Tenn.--(BUSINESS WIRE)--Resource Label Group, LLC (“Resource Label”) a full-service provider of pressure sensitive label, shrink sleeve and RFID/NFC technology for the packaging industry, ...
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How your product packaging can win buyers’ hearts
The colors, patterns and textures in your product packaging affect a consumer’s purchase decision. The human brain reacts ...
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