Google’s Smart Bidding system is a set of automated ad bidding strategies that use machine learning to help optimize bidding for conversions. It makes it easier for marketers to increase sales, leads, ...

Writing compelling ad copy may be simple, but maintaining high-performing ads can be challenging. Particularly with so much of the process automated through Smart Bidding. Your competition is ...

VANCOUVER, British Columbia, April 18, 2023 (GLOBE NEWSWIRE) -- Unbounce, the global leader in landing page and AI-powered conversion optimization software, today announced the launch of ‘URL to Ads’, ...

Avoid common pitfalls of automated ad copy in Google Ads. Here’s how to keep your ad copy clear, accurate, and on-brand. While these tools can speed up the process of launching campaigns, they often ...

Let me tell you a simple fact. Your visuals grab the attention, but it is your Facebook Ads copy that sells. Look at the ad creative above. If you are like most people, the first thing you saw was a ...