More than 70% of downloaded mobile apps are abandoned after just one use. Companies invest heavily in app creation, but their apps can’t engage users. In this article, we’ll guide you through the main ...

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Mobile apps offer big opportunities for businesses in the digital age. According to research from Statista, international revenues from mobile apps will reach a staggering $935bn by 2023, up from ...

The following is a guest piece by Celia Hoag and Kelly Watson of Merkle. Opinions are the authors’ own. Our phones are filled with mobile apps that help us do anything from ordering lunch to managing ...

When Apple’s App Store opened its digital doors for business in 2008 to third-party developers, it launched with just 500 apps. In the early years of mobile, developing mobile apps was the domain of ...