What is a target market? A target market is a group of people that a business pursues as customers for a product or service. The group is defined by shared characteristics, which can be demographic, ...

Creating and building brand awareness, with potential customers, is essential to success. Here’s how to recognise and connect with your target market. You’ve created a product you're proud of, you’ve ...

Target market refers to a specific group of potential customers that a business aims to reach with its products or marketing efforts. Target market refers to a specific group of potential customers ...