Learn how to get started with PPC testing, which elements to test and ideas to implement for your search, shopping and video campaigns. Best practices in PPC advertising are helpful. But every account ...

PPC experts love to talk about testing and experimentation, and for good reason: they’re both crucial tools in a marketer’s toolkit. Yet, they’re often used interchangeably despite being fundamentally ...

Test the effectiveness of your keywords by using a technique JP Schoeffel calls "split-testing." In his most recent blog, he refers to an older post from Oct. 17 where he steps you through ...

Nearly 90% of advertisers use AI for video ads. Performance now comes down to creative inputs, data signals, and measurement.

Pay-per-click (PPC) advertising is rapidly transforming, especially with so many options for automation, with artificial intelligence (AI) and machine learning leading the charge. For businesses, ...

Machine learning is often hailed as the universal solution for marketing challenges for SaaS (software as a service) businesses. Saving time on complex tasks? No question. Boosting conversions in ...

Discover real-world Account Based Marketing (ABM) and Demand Generation insights to help drive your B2B success. Explore our expert-led resources and best practices for targeting high-value accounts, ...

It may seem like AdWords, YSM, or adCenter are the only options available for PPC campaigns, but so-called second- and third-tier engines like LookSmart, Marchex's Enhance Interactive and Kanoodle do ...

Google expands campaign total budgets, tests Direct Offers in AI Mode, and updates Shopping promotion policies, reshaping how ...

PPC marketing isn’t easy. Juggling campaigns across Google, Microsoft Bing, and social platforms while maximizing every click is a challenge – and those clicks aren’t cheap. That’s why Chrome ...

This week’s PPC Pulse covers Reddit Max Campaigns, Google Creator Partnership updates, and Microsoft’s new targeting ...

Scaling your search ads is never straightforward. Some advertisers have a specific approach they like to use. Others use the spaghetti method—throw it against the wall and just see what sticks (with ...