As a marketer, you spend an inordinate amount of time figuring out how to grab the attention of consumers, and there's no shortage of new marketing theories being introduced regularly by academicians ...

The aim of this paper is to draw together various relatively isolated laws of consumer behaviour for frequently-bought branded goods or services. Starting without formalised preconceptions of how or ...

While the psychology of consumer behavior would veer off into a number of different directions in the 1950s, its core remained psychoanalytic theory brought over from Europe in the 1930s. Nothing ...

In the following, we shall discuss the neglected role of emotions in the study of consumer behaviour. Students of consumer behaviour have predominantly been concerned with cognitive theories of choice ...

In 2014, Experian Marketing Services released research identifying six distinct deal-seeking consumer segments. The ...

This is a preview. Log in through your library . Abstract I. The state of affairs, 507.--II. The deficiency of the Complete Ordering Axiom, 508.--III. Redefinition of preference and the choice ...

A study of the theory and practice of changing consumer behaviour through marketing programmes. The course critically evaluates traditional cognitive models of consumer behaviour and alternative ...

Opinions expressed by Entrepreneur contributors are their own. Adept and nimble leadership is essential in today’s fast-paced and ever-changing business world. Those in such positions are responsible ...