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As they say, you manage what you measure. Accordingly, an entire industry has developed around performance measurement and performance management. Popular tools include the Balanced Scorecard, ...

Everyone has been proclaiming video as the crown jewel of marketing for more than a decade now, and its power only seems to increase with time. A whopping 91% of businesses used video as a marketing ...

Free analytics tools. Businesses can use free tools within each channel (such as Google Analytics 4, LinkedIn Analytics and Twitter Analytics) to start examining content data and tracking performance.