Toyota is airing two Super Bowl commercials in 2026 – with the price tag now above $10 million – and "Superhero Belt" is a true tearjerker.

Viewers get emotional over Toyota’s Super Bowl ad that jumps from a childhood car ride to decades later, revealing how shared ...

Get ready for nostalgia. See all the vehicle brands that are planning to air commercials during this year's championship game ...

Toyota’s latest Super Bowl LX spot does not just sell a crossover, it sells […] ...

Automakers saw massive spikes in car shopping and search interest during the big game, with some models seeing over 400% ...

Super Bowl commercials often attract nearly as much attention as the game itself. During Super Bowl LX on February 8, NASCAR drivers Bubba Wallace and Jesse Love appeared in national advertising ...

NASCAR driver Bubba Wallace will be featured in Toyota's 30-second "Where Dreams Began" ad which will air during Super Bowl ...

A funny Hilux commercial attracted the attention of Australian regulators for all the wrong reasons ...

Toyota has confirmed it will modify its controversial ad, which features dogs in the ...

Among other new features, the new Toyota Yaris has a giant tentacle that reaches out of its roof to shoot enemies as it races through a futuristic tunnel, sometimes within inches of soaring fireballs.

The Toyota ads were blacklisted in the United Kingdom by the Advertising Standards Authority. The video ads that showed several Toyota Hilux pickup trucks will no longer be aired, while the poster ...