Walk through a grocery store with a child, and you will see it instantly. Candy bars line the checkout aisle, placed exactly at eye level. That placement is not random; it is deliberate stimulus ...

I recently received an email from a community college professor in California. They’d heard I advocate for behaviorism as the foundation for teaching and learning. Their question was simple and sharp: ...

Have you ever wondered exactly why people do what they do? According to a school of thought known as behaviorism, it all comes down to the patterns of learning we've acquired through associations, ...