With the increasing importance of brand trust and visibility, marketing and brand leaders must manage reputation data as ...

Forbes contributors publish independent expert analyses and insights. I write about Corporate Reputation, Comms Strategy, and Marketing. I spent the first 15 years of my career in the brand-building ...

The changing digital and search landscape — from simply compiling results to attempting to give searchers the essence of a brand — requires those managing reputations to keep up with emerging tech to ...