Everyone wants a brighter, whiter smile, right? As a society, we’re constantly bombarded with images of celebrities, models and politicians with perfect, photo-ready teeth, which in turn makes us want ...

Read on for the best at-home teeth whitening products--think Colgate, Crest and Luelli--that tackle everything from lingering ...

This Colgate toothpaste will make your teeth whiter and your smiler brighter & it's on sale for $5. (Photo via Amazon) According to shoppers, the Colgate Elixir toothpaste will make your teeth *super* ...

NEW YORK — Colgate-Palmolive announced a boost in North America net sales for the first quarter and a gain in its share of the toothpaste market, thanks in part to the launch of Colgate Optic White ...

Visiting a dentist for a professional teeth whitening treatment isn't always in the cards — sometimes it doesn't fit within your busy schedule or budget. But there are plenty of at-home alternatives ...

Six individuals made complaints to the ad watchdog, challenging whether the repair claim was misleading. The TV ad for Colgate Sensitive Repair and Prevent toothpaste was created by VML (now VMLY&R) ...

A pioneering innovation for instant and long-lasting relief from problem of tooth sensitivity Mumbai, June 8, 2011: Colgate-Palmolive (India) Ltd, the market leader in oral care, today announced the ...

Something as simple as brushing your teeth can be a problem if they're sensitive. Not only do they need adequate gentleness, they also need the right tools like brushes and toothpaste. The right ...