When people read copy on a computer screen, especially if they are browsing the web, they tend to skim rather than read more carefully, line for line and word for word, as they might if reading a ...

The proliferation of screens has made web writing tips relevant in pretty much all media. As such, we have put together Marketing and Communications Writing Best Practices that serve as a guide for ...

Improving your online copywriting skills will boost SEO and lead generation opportunities. Director of copywriting agency Fides Media, Tim Richardson, provides top tips to writing for the web Former ...

Web users are task oriented and in a hurry. They scan rather than read. Therefore, the best strategy for writing web content is to make it scanable. Most of what follows is based on this premise. A ...