Once upon a time, YouTube users would visit the platform to catch their favorite longform videos. Their favorite channels and creators would upload them and those videos would be viewable anytime ...

YouTube is launching more detailed analytics data for video creators. The data will provide a breakdown of subscribers gained by content type, which wasn't previously available. Additionally, YouTube ...

Conclusion: Do not compare Shorts views directly with long-form viewsIt is safer not to compare Shorts views and long-form ...

The first YouTube Short I created exceeded 2,000 views overnight after being published.Honestly, I didn't think it would get ...

YouTube announced today that it is expanding its Analytics for Artists tool by adding YouTube Shorts-related data to the “Total Reach” metric, which gives artists and their teams an overview of how ...

YouTube’s ‘Analytics for Artists’ now includes fan-uploaded Shorts to encourage artists to utilize short-form videos, drawing fans to their long-form content. YouTube has announced an expansion to its ...

YouTube is set to expand its creator toolkit with a fresh set of AI-powered editing, research, and channel-management features, while also adding new shopping a ...

YouTube is changing how it counts views on YouTube Shorts to give creators a deeper understanding of how their short-form content is performing, the company announced on Wednesday. Shorts views will ...

Every so often digital platforms have to shift their analytic capabilities so that the metrics better reflect how marketers deploy their media campaigns. YouTube is among those platforms. The recent ...

Views of YouTube Shorts count toward a channel’s total watch time, but do not count toward monetization eligibility. To monetize YouTube videos you need to accumulate 4,000 hours of watch time within ...