In 1980, Kevin Thatcher sat down in his Los Gatos bedroom and sketched out the design that would follow him for the rest of ...

You see these companies' logos every day, but do you ever really think about what they mean? While the logos might seem arbitrary to a casual onlooker, they actually have a lot of research put into ...

They’re on the products people buy, the apps they use, and the stores they visit. But what most people don’t realize is that many of the world’s most recognizable logos didn’t always look the way they ...

The Snap On logo has changed repeatedly since 1920, moving from cursive scripts to a blocky, wrench-detailed design that ...