After more than two decades in digital content creation, I've watched the pendulum swing back and forth between long-form and ...

Of course, panicking is never a good strategy. But pivoting can be, and there’s been no shortage of that lately. Both Wired and The Verge announced this week a stronger push into newsletters, one of ...

As AI floods the content landscape, differentiation now hinges on story, structure, and human judgment—according to 10 B2B ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. Marketers are always searching for the perfect strategy to ...

In marketing, acronyms have a way of multiplying. Just when you've wrapped your head around one, two more seem to appear. UGC, EGC, CGC — it can feel like jargon for the sake of jargon. But if you ...

Increasingly, people are shifting their search strategies from “Just Google it” to “Let’s ask ChatGPT.” Web creators wonder whether their SEO strategies still apply and how to get their website in ...

Kimberlee Leonard has 22 years of experience as a freelance writer. Her work has been featured on US News and World Report, Business.com and Fit Small Business. She brings practical experience as a ...

Whether you’re using AI to replace your content team or avoiding it entirely, you might be repeating a historic mistake.

The future of SEO is about mentions, authority, and AI relevance. Here’s how to secure brand visibility in AI-generated search results. In 2025, my LinkedIn feed became flooded with SEO thought ...

Explore the principles that turn content from noise into strategy, designed for teams focused on trust, scale, and measurable ROI. This edited excerpt is from B2B Content Marketing Strategy by Devin ...

After nearly two decades helping local businesses improve their SEO, I’ve seen the same pattern repeat: Companies invest in service pages, blog content and social updates—but without a strong local ...

What is B2B content marketing? B2B content marketing is the creation and distribution of valuable and relevant content to attract and engage businesses. Simple enough, right? However, if you’re a B2B ...