It is also possible to have a conversion graph to switch between units that are not directly proportional. For example, temperature can be measured in degrees Centigrade (°C) and degrees Fahrenheit ...

Jon Diorio, Senior Product Manager for Google AdWords posted on his Google+ page news of “a small reporting tidbit”. Conversion value metrics are now among the those available in the AdWords graph.

A conversion graph is used to change one unit into another. This could be changing between miles and kilometres, pounds to a foreign currency, or the cost of a journey based on the number of miles ...