From the expanding CMO role to the need to banish the term ‘high performing’, it’s been a busy week. Here is my take.

From more social media roles to the threat of job cuts, recruiters report a mixed bag for mid-level marketers.

To get the most of marketing teams in today’s challenging environment, give them psychological safety rather than greater ...

Under the new agreement, the US app will be split from the global business, with its algorithm to be trained only on US data.

Consumer confidence has risen slightly in January but remains stubbornly low, according to the latest data from GfK.

The BBC has confirmed plans to create shows for YouTube for the first time, as it looks to reach younger, global audiences.

With the vast majority of B2B marketers suggesting nurturing individual accounts is a strategic priority, AI is increasingly ...

The average CMO tenure at top-listed US companies is just 4.1 years, according to new data from advisory firm Spencer Stuart.

Performance marketing has an evil twin: brand marketing - another term that promises clarity, but mostly delivers the ...

The streaming giant has long seen itself as a brand competing with all forms of leisure activity, not just fellow streamers ...

Describing LinkedIn as a “holistic marketing engine”, the B2B SaaS firm’s focus on social has paid off in lead generation and brand awareness.

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...