Misreading churn leads to flawed CLV assumptions. Analyze retention over time and identify the customers that actually drive ...

Clips of thin, whistling tones are going viral on social media, startling listeners who suddenly “hear” hidden words. The ...

While the fabled fountain of youth may not actually exist, a new type of therapy now does.

Centralized migration accelerates adaptation and drives parallel evolution, emphasizing the key influence of spatial organization on evolutionary dynamics across systems from pathogen transmission to ...

AI adoption grows unevenly across industries, with technology, finance, and higher education leading usage rates.

A recent review of over 312 studies has identified dozens of unique uses of roadkill in scientific research. The review, ...

Indiana firefighters have been found to have elevated levels of potentially hazardous PFAS chemicals in their blood serum, ...

Wrench attacks bypass wallets by targeting people. As crypto prices rise and identities leak, physical coercion is becoming ...

Hair damage today is driven by stress, pollution, poor scalp health and styling habits. A dermatologist explains why modern ...

Many claim the latest viral ingredient is as good as filler. Experts weigh in on the truth (and now to use the product in your rourtine).

A new study suggests that for people treating depression with common medications, the frequency of their yawning might track with how well they are healing. Published in the Journal of Psychiatric ...