Part One of the 2013 Buyersphere reportIf there is a golden moment for B2B marketers, it is the very outset of the buying process. When the blue touchpaper is first lit.Every purchase begins with a ...
New research highlights why contact-level lead strategies are losing effectiveness, and how engagement-verified, buying group ...
Marketers, by now, are well-versed in the customer journey. And for good reason: being aware of the twists and turns a customer takes on the way to a sale is incredibly instructive—not to mention ...
While B2B buyers strategically browse social media discussions during their research, web search remains a top source of information. Additionally, nearly two thirds of buyers indicate that content ...
As one generation passes the torch to another, B2B marketers have seen that as baby boomers retire and millennials move into and up the ranks of B2B enterprises, they are fundamentally changing the ...
According to Forrester’s (Nasdaq: FORR) report, The State Of Business Buying, 2026, generative AI is fundamentally reshaping how business buyers discover, evaluate, and purchase products and services.
More than 80% of buyers are dissatisfied with the provider they choose at the end of a purchase process To help B2B buyers make better decisions, providers must transform their go-to-market approach ...
New Research: 86% Of B2B Software Buyers Rely On Third-Party Reviews When Making A Purchase Decision
The rapid expansion of the salestech and martech landscapes created a solution explosion, with many buyers prioritizing platforms that can integrate into their existing tech stacks. However, new ...
While technology is the enabler of this seismic change, it’s newly dominant Millennial and Gen Z B2B buyers who are actually ...
On average 15 decision-makers are involved in the purchasing journey for B2B tech, according to research. The Top-Line Growth Imperative report by FleishmanHillard Fishburn surveyed 250 UK business ...
Ed Marsh, founder of IntentData.io, has founded and run several B2B companies in the US and abroad, in technology and industrial fields. It’s time to debunk two B2B revenue growth myths. The first is ...
Business-to-business marketing, commonly abbreviated as B2B marketing, refers to the practices and strategies a company uses to promote its products or services to other businesses rather than to ...
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