As we move deeper into this decade, the question “Should we invest in research?” is becoming “How do we weave market ...

B2B marketers promoting specialized solutions to a specific, concentrated group of typically larger, enterprise prospects should consider implementing account-based marketing ( ABM)—if they're not ...

Marketing used to rely a lot more on gut feeling. Creative directors would dream up campaigns over long lunches, and my team and I would blast messages to anyone who'd listen. We called it ...

Here are five practices leaders can implement today that I've seen reshape outcomes for teams in markets where quiet ...

IBM is an AI pioneer, but it's been slow to find a viable business model. The tech giant is now betting on a mix of AI consulting and software to deliver AI solutions to enterprise clients. IBM's AI ...

Most people use dating apps to find love. Tiffany Chau used one to hunt for a summer internship. This fall, the 20-year-old junior at California College of the Arts tailored her Hinge profile to ...

Learn the 4 Ps of marketing and see top strategies and platforms for retailers.

Louis Gerstner, who took over International Business Machines Corp. when it was on its deathbed and resuscitated it as a technology industry leader, died Saturday. He was 83. IBM chairman and CEO ...

AI data centers require incredible amounts of energy to run. NPR's Planet Money investigates how that demand for power might affect your electric bills. Tech companies invested hundreds of billions of ...

IBM (IBM) closed at $302.05 in the latest trading session, marking a -1.21% move from the prior day. The stock's change was less than the S&P 500's daily loss of 0.14%. Elsewhere, the Dow lost 0.2%, ...

Prediction market apps are thriving in Trump's second term, with traders betting on migrant deportations to election outcomes ...

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