Advertisers can now access Manual CPC directly in campaign setup, making it easier to set bids without bypassing recommended ...

Google Ads has reportedly streamlined the selection capability of Manual CPC bidding during the campaign setup. Now the ...

OpenAI is approaching major advertisers for a limited ChatGPT ads trial expected in February, with early pricing reportedly ...

Channel99 has launched Paid Search Optimization to help B2B marketers improve the financial efficiency of paid search ...

Companies adopt multi-step lead capture forms and dynamic funnels to reduce wasted ad spend and improve lead quality.

Google search and Shopping ad clicks are surging, offering advertisers a rare opportunity to reach high-intent audiences while CPCs remain stable.

How to diagnose Google Ads underperformance by separating tactical execution from strategic failures that automation cannot ...

As you know, OpenAI will soon show ads on ChatGPT, but now we are hearing that those ads will be charged on a pay-per-view, ...

As OpenAI tests advertising inside ChatGPT responses, marketers are being forced to rethink performance, trust, and the ...

The moving and storage industry is one of the most fiercely competitive sectors in the digital landscape. In a world where ...

Indian marketing is shifting from pure ROI to brand equity, storytelling, and mindshare as consumers demand trust and recall.

What if ChatGPT ads land in India? A Rs 71,710 crore digital market could see budgets, intent and categories shift overnight ...