GenAI ads perform just as well as human-made ads, according to a study commissioned by Taboola. In raw data, AI ads saw a ...

Generative AI is quickly reshaping the way advertising creative is developed. According to a new report from ...

A large-scale academic study conducted by researchers from Harvard University, Columbia University, the Technical University ...

A new report shows that Generative AI (GenAI) ads perform on par with human-made advertisements, according to a major field study conducted by top universities. Discover the key insights into AI ads' ...

Research analysing over 300,000 ads on Taboola’s Realize platform finds AI boosts CTR without hurting conversions, with perception, not origin, driving performance ...

A new study conducted by Taboola, in collaboration with university researchers, has found that AI-generated ads match human ...

The core shift for the Bangladeshi banking sector is moving from measuring Reach (how many people see the platform) to ...

Incubeta, a global leader in digital marketing, today announced the launch of new agentic AI tools: Creative Performance Index (CPI) and OutperformBI. The products help brands move beyond static ...

OpenAI plans to begin rolling out ads on ChatGPT in the United States if you have a free or $8 Go subscription, but the catch ...

New feature helps B2B marketers audit AEO readiness, identify intent gaps, and optimize pages for AI-driven search ...

A study conducted by four leading universities found that AI-generated advertising outperforms human creative, as long as it ...