Despite deepening consumer distrust of AI content, marketers and streamers are embracing AI-powered products to bolster video ...

Static labels, however meticulously mapped, will always struggle to reflect the dynamic nature of human culture.

The digital advertising ecosystem has reached a critical inflection point where reactive brand safety measures are no longer sufficient.

OpenAI has begun testing advertising in ChatGPT. Ad experts said OpenAI will need to prove a chatbot can actually sell.

Homes.com’s Chris Mumford shares digital branding strategies agents need to stay visible, build trust, and win more listings ...

Find out how to measure return on investment for digital marketing, when to do so and tips for optimizing your business’s ...

AdSwerve recently developed a custom bidding script to help Betterment generate more conversions from its leads.

Edward Durell: After university, I qualified as a chartered accountant and went on to work at PwC for many years. Later in my ...

The use of personal data to target minors, combined with opaque algorithms and engagement-driven design, has heightened fears ...

Pompey have shelved their recruitment model to focus on the pursuit of short-term gains. Nonetheless, John Mousinho is ...

In digital marketing, the “who’s actually looking at what” problem is entering a new phase. Agentic browsers like ChatGPT’s Atlas and Microsoft’s Copilot can now surf the web on behalf of users, ...

The advocates estimate their surtax, with a lower trigger point, would apply to fewer tax filers, 2,300, than McKee's which ...