For performance-driven marketers, local broadcast is indispensable, as it offers rare consistency in a chaotic media ecosystem, with the power to build brand, influence behavior, and drive conversions ...

Situbo Farmers Rubber Association receives four (4) platform floor weighing scales under the DTI’s SSF project (Photo by: DTI-Zamboanga del Norte) DIPOLOG CITY (PIA) — In the country’s agricultural ...

AudioEye reports high-demand events, like ticket sales, strain digital accessibility, making online transactions challenging ...

Any single attribution model will fail in modern marketing. What matters is designing attribution that is resilient, ...

VWO and AB Tasty agreed on Jan. 20 to combine into a single digital experience optimization platform. The deal aims to create an entity with more than $100 million in annual revenue and over 4,000 ...

The Dynamic Ads optimization initiative represents a paradigm shift in how advertising platforms approach vertical-specific ...

Find out how to measure return on investment for digital marketing, when to do so and tips for optimizing your business’s ...

JamLoop, a CTV-first technology platform bringing performance advertising to streaming TV, today announced the appointment of Brian Bell as SVP, Head of Sales. Bell joins JamLoop at a defining moment ...

The global measurement instrumentation market is experiencing robust growth, propelled by Industry 4.0, the expansion of ...

In privacy-regulated verticals, 50% of respondents say that contextual is their main targeting tactic.

A metric that looks beyond height and weight to underlying biological markers of metabolic health is providing revised ...

A Karma Loop is a conceptual architecture where systems track not just immediate outputs, but also long-term ethical and ...