A common mistake in email marketing is using AI as a tactical shortcut without understanding customer needs and intent.

Marketing is especially important for small businesses that want to expand their reach. Learn how seven businesses found ...

If your AI outputs sound generic — your inputs probably are too. In part two of "Selling with AI", Apollo.io breaks down the exact structure for writing AI sales prompts that drive results with real ...

Enterprises are built on rules and regulations and essential practices and LLMs just aren't up to snuff when it comes to ...

Old-school advertising is still effective today. Here are nine offline marketing strategies that work in the digital world.

Back during the Great Depression, Nabisco needed clever ways to market its products. For graham crackers, that meant ...

Overview  AI now drives personalization, advertising, content, analytics, and customer engagementPredictive intelligence has replaced intuition-led marketi ...

“The thing that constrains marketing isn’t that one part of the process isn’t automated. [what] constrains it is that the ...

The idea of abstraction refers to the level of detail or generality in communication. It involves moving from broad, ...

Zapier reports on the risks of wasted AI tool subscriptions, highlighting common pitfalls and offering four strategies to ...

Being rejected in public is never easy - and if you're Elon Musk, you're never going to take it well, are you? But who ended up the winner in the resulting war of words?

Advisers need to “describe in detail” in order to get the most out of AI tools, according to Heather Murray, founder of AI ...