Introduction Maximising the impact of new and forthcoming long-acting injectable HIV pre-exposure prophylaxis (PrEP) products ...

Explore how the diffusion of innovations theory aids in developing marketing strategies for new products and increasing market share through five key steps.

The road to kindergarten readiness is full of firsts, which is life-changing for many young learners, among which making an introduction is the first and fundamental. In Elizabeth Fraley Kinder Ready, ...

Two of China’s largest generative AI startups are set for back-to-back debuts in Hong Kong this week, testing investor appetite for an industry that blossomed in the post-ChatGPT era. Yet Zhipu and ...

Press Release Zen has updated its expert guide on press release introductions, adding new coverage and examples of engaging openings and practical techniques for capturing reader attention from the ...