Customers don’t shop in a straight line anymore. They browse online, buy in-store, return by mail—and expect brands to remember everything in between.

Your watch’s VO2 max isn’t perfect, but you can improve its accuracy with better data and heart-rate tracking.

Betting has always been about patterns. Long ago, bettors followed handwritten lists from bookmakers, studying margins ...

Learn how crypto market liquidity truly works. After this article, you’ll understand why markets move the way they do, not ...

I believe the single most important factor is that the most accurate flowmeters have a close connection between the operating ...

The gambling industry has been actively voicing its concern about the encroachment of prediction markets on sports betting. Critics say prediction markets are little more but sports betting with some ...

Learn how Hubble is measuring the expansion rate of the Universe in this new explainer from NASA's Goddard Space Flight Center. Credit: NASA's Goddard Space Flight Center Producer & Director: James ...

In recent years, there has been a growing trend in wearable technology: trackers that look like a fashion accessory and yet are smart enough to help us understand our bodies better. If you’ve ever ...

A few weeks back, we reported on a research group that figured out how to measure heartrate using perturbations in WiFi signals. [Nick Bild] was interested in this so-called “Pulse-Fi” technique, but ...

Your heart rate is one of the most standard yet essential health metrics. Soon, it may be easier to measure. Macy is a writer on the AI Team. She covers how AI is changing daily life and how to make ...

A key inflation measure closely watched by Federal Reserver policymakers is heating up, complicating the case for the interest rate cut that is widely expected next month. Core inflation as measured ...