A new report from a credible leaker details four more LEGO Pokemon sets in the $70–$260 price range said to be targeting a ...

Classic Lego meets responsive play as smart bricks add sound and light — raising new questions about how imagination fits ...

LEGO's new SMART Play System blends embedded electronics, sensors, and wireless tech into the familiar classic bricks, ...

The new sensor-packed Smart Play Brick will land this spring as part of a special Star Wars collection. The update adds interactive lights and sound to the Lego experience—including the minifigs.

Lego packs an electronics platform with 3D magnetic tracking, multi-radio communication, and inductive charging into a brick. Patents reveal how.

In a world increasingly shaped by AI and robotics, Lego has the chance not just to entertain children, but to help them ...

If you have a Lego fan, or two, in your family, you'll be excited about the company's new SMART bricks tags and mini figures which bring play to life.

LEGO Smart Play platform involves patented sensor- and tech-packed 2 x 4 brick that brings interactive lights and sounds to life.

The Walt Disney Company hopes LEGO Star Wars will help it survive changes coming for its shows, movies ...

Kids who are used to playing interactive Lego Star Wars in the virtual world will now be able to have some of the same kind of adventures in the real world, thanks to a new Lego Star Wars Smart Play ...

For example, the most attention-grabbing thing you can do with Lego’s flagship set is have a lightsaber battle. Two Smart ...

The new Smart Brick is a new hope for Lego and one that could have huge possibilities ...