Simons then moved the Smart Bricks away from the ruler and performed the same trick. Using just a pair of Smart Bricks, he ...

The LEGO Group has revealed LEGO SMART Play, a new interactive platform designed to bring LEGO builds to life without the use of screens.

The brand-new, jaw-dropping Lego smart brick tech can recognize other bricks, activate effects and play music. They're ...

For over 70 years, kids (and adults) around the world have spent countless hours building anything they could possibly imagine out of Lego. In that time, the toy company has evolved its products to ...

When executives at toymaker Lego first learned that adults were buying large quantities of their interlocking plastic bricks and getting together to build Lego creations of their own, "they thought it ...

The new sensor-packed Smart Play Brick will land this spring as part of a special Star Wars collection. The update adds interactive lights and sound to the Lego experience—including the minifigs.

Lego has launched its new interactive Smart Play, which consists of Bricks, Tag, and Smart Minifigures at the CES 2026 event.

Lego bricks come in a bunch of shapes and sizes, but they’re getting a big technical upgrade in 2026 thanks to news announced at CES this year. Meet the Lego Smart Brick, a standard-sized 2 x 4 brick ...

Lego is using the galaxy far, far away to launch one of its biggest innovations in years... and it's already raising eyebrows. Reading time 4 minutes Lego took to the stage at CES 2026 for the first ...

Lego is finally moving into the 21st century by introducing its very first 'smart brick' - its first major new design in 50 years. The new bricks have miniscule micro chips inside them - smaller than ...

Add articles to your saved list and come back to them any time. The Danish toymaker that built a global empire on interlocking plastic bricks has unveiled what executives are calling the most ...