As the sources, types, and amounts of data continue to expand, so will the need for different kinds of analytics to make something of that data. Unfortunately, there is not a one-size-fits-all ...

Opinions expressed by Entrepreneur contributors are their own. There is no one-size-fits-all answer to the question of how to succeed in marketing analytics, as the field is constantly evolving, and ...

Data has become both a blessing and a curse for marketers. Customer data has never been so plentiful. Consumers sign up for loyalty programs, shop online and get products delivered to their doors.

RESTON, Va.--(BUSINESS WIRE)--Neustar, Inc., a TransUnion company, today announced the launch of its Marketing and Analytics Clean Room. This first-of-its-kind solution combines Neustar and TransUnion ...

Neo4j Inc. today announced a new serverless offering that dramatically simplifies the deployment of its graph database offering, making it easier to use with artificial intelligence applications. Most ...

The unprecedented explosion in the amount of information we are generating and collecting, thanks to the arrival of the internet and the always-online society, powers all the incredible advances we ...

Still giving lip service to analytics? Then you're probably losing sales. According to two new "cool vendor" reports from Gartner, analytics can help marketers convert contacts into sales. While most ...

Neo4j is both the original graph database and the continued leader in the graph database market. Designed to store entities and relationships, and optimized to perform graph operations such as ...

This online data science specialization is ideal for learners interested in tackling advanced advertising and marketing analytics using three advanced methods: text classification, text topic modeling ...

Amplitude has acquired the artificial-intelligence marketing analytics company InfiniGrow. Digital-analytics company Amplitude said Wednesday that InfiniGrow would add to the company's focus on ...