Automation has scaled search marketing, but it’s also created an insight gap. Learn how marketing leaders can restore ...

AiOpti Recognized for Deterministic Measurement Linking Media Exposure to Real-World Outcomes The real reward is seeing ...

Shruti Dash from India, as a Consultant and Data Scientist at Amazon Ads, connects corporate standards and new frameworks ...

SMB and mid-market B2B firms that want to launch an employee advocacy program quickly, larger organisations that prefer a ...

Type a single prompt into ChatGPT asking for the best solution in your category, and you will see the new marketing contest ...

Naturally derived textiles such as wool, linen and the dominating cotton have not only captured consumer attention in recent ...

AI-powered identity collaboration accelerates match rates, enriches first-party data, and enables zero-data-exposure activation for modern marketers ...

Iridio has collaborated with Keen Decision Systems to strengthen its Media Mix Modeling (MMM) and Multi-Touch Attribution (MTA) offering. The alliance enables brands to forecast marketing ROI with a ...

As marketers race to adopt AI, new results underscore the critical role of a strong data foundation in driving real business outcomes ...

For years, companies have been moving their most valuable customer data into countless different systems used by marketing, ...

A heatmap is a graphical representation of data using colors that represent different values. It's often used to demonstrate user behavior on a particular web page.