This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Smartwater has reteamed with Jennifer Aniston for its ...

The Coca-Cola Company KO is intensifying its global marketing playbook to deepen consumer engagement and drive sustained market share gains. With consumer preferences shifting rapidly, Coca-Cola is ...

Coca-Cola highlighted the importance of its marketing shift to digital, and the introduction of its StudioX digital ecosystem last year, while reporting on its Q4 and 2023 earnings. The company ...

Coca-Cola embraced generative AI in 2023 for experiential marketing, UGC, and futuristic OOH advertising campaigns. OpenAI's GPT-4 and DALL·E power an AI-image generator for holiday cards, while ...

The Coca-Cola Co. is “leveraging digital and tech-enabled innovations” in marketing and price-pack architecture to drive incremental sales and volumes of new products in the critical second year after ...

Forbes contributors publish independent expert analyses and insights. I think about cultural leadership skills for a VUCA world. In a world where consumers increasingly expect brands to take a stand ...

Generative AI is transforming the way that brands engage with consumers. A recent example can be found in Coca-Cola’s innovative Christmas Card campaign. This isn’t the first generative AI initiative ...

The Coca-Cola Company hit the headlines last month, when it was revealed the multinational is reportedly selling British high street chain Costa Coffee after just six years of ownership. The news led ...

Smartwater has reteamed with Jennifer Aniston for its latest campaign, which launched today (June 17), per details shared with Marketing Dive. The effort includes a series of 15- and 30-second spots ...