At the beginning of 2026, the LEGO Group rang in the new year with a thrilling announcement that sent waves of excitement through the ranks of the mighty brick’s many fans. In a bold, innovative move, ...

LEGO SMART Play is HERE. And that means that your LEGO sets are evolving into even more awesome versions of themselves. LEGO SMART Play will soon allow your builds to interact with you as you play ...

Lego is launching its new Smart Play system with three Star Wars sets that will be released on March 1st. Lego is launching its new Smart Play system with three Star Wars sets that will be released ...

Even when you're in your 70s, there are still firsts to experience. Lego proved that at CES 2026, during its first-ever presentation at the electronics trade show. There the company introduced Smart ...

LEGO has dropped its biggest announcement in decades: a brand-new Smart Play brick that adds lights, sounds and interactive play to your LEGO builds. Announced at American tech show CES, LEGO has ...

Play and games for both children and adults are changing in the new digital landscape. Here are the tech-enhanced toys we're most excited about at CES 2026. From adorable Tamagotchi-like robots, to ...

The new LEGO Smart Play platform, which has taken the Consumer Electronics Show in Las Vegas by storm, was eight years in the making with the company making a deliberate move to not involve ...

The LEGO Group has introduced LEGO SMART Play, an innovative new platform powered by LEGO's SMART Brick. This new technology includes 20 patented features and a custom chip smaller than a ...

The Danish company Lego made its debut at the convention to launch something that was not a gadget, monitor or VR headset. Instead, it unveiled a new toy featuring a custom-built microchip that is ...

LEGO isn’t a brand you normally associate with CES, but this year the toy maker managed to steal some spotlight. At the CES 2026, the company unveiled Smart Bricks, a new version of its building ...

LEGO just took a massive step forward with innovation, and it feels like one of those moments fans will be talking about for a long time. Revealed at CES 2026, LEGO Smart Play introduces interactive ...

LEGO has officially unveiled its new SMART Play system, the most significant change to the LEGO system since the introduction of the minifigure in 1978. Officially launching on March 1, 2026 ...